THE MOLD IN YOUR ONLINE BUSINESS STRATEGY
Your business might have some unsightly "mold" making some customers turn to run for the hills.
AND YOU MIGHT NOT EVEN KNOW IT.
Let's say you are going into a hotel room and you see some black fuzzy stuff in the corners. You may politely (or impolitely) say, "I need another room" or "PASS" and never return again!
The mold may also be subtle. You just don't feel comfortable or relaxed at this place and decide not to stay there again.
is a metaphor for a dated, poorly designed
brand & website.
Your logo, website and other visuals can do the same thing as mold... and you are not likely going to hear that direct feedback from your potential customers. They will choose the next service or store based on their instinct. And they may not know themselves specifically why they moved on. It is human nature.
Our brains process so much information that make our decisions and give us our intuitions.
Typically we are only vaguely aware of it.
"I just like it."
"I wanted to go here instead"
"I have a craving for..." thoughts happen at some deep in our brain. It's science.
Pretty branding and websites are nice. We know that...
So how much difference does your look and layout REALLY make?
And the biggest question on everyone’s mind...
Let's get down and nerd out on some statistics that have proven the importance of our web presence to our audience.
Appearances are everything in the digital world.
Your website and branding is your first and best opportunity to position yourself as an expert in your field.
With cohesive, professional branding and a website to match, you will be seen as stable, credible and dependable.
Even a highly successful company, 10 years in the business, raking in the money from a storefront could be seen as untrustworthy, unorganized and unsuccessful online if:
Their logo is a poor quality image
Website looks like it was from the 90’s
And every new email or post looks like a different person made it every time.
If your virtual presence is getting moldy and not strong or clear, it is saying...
"This is not a great business."
" I don't take it seriously, nor do I really know or care about what I am doing."
HEY, NOT TRUE - SHUT UP!
OUCH! That is a harsh message, but that is what your visitors will hear and feel EVERY TIME they see your poorly pieced together website and branding.
However on the Flip Side
You can gain their trust and look as though you have been in business for years - even as a start up. If you have spent some time and resources putting together your brand and website you will be a legitimate contender in your field.
Visitors will feel confident and safe in making a purchase or recommending you. A refined and well planned virtual presence shows you have pride. You are willing to do what it takes to do things right because,
well… it’s true!
All your branding must be cohesive. Every piece of your puzzle should fit together. When separated it should be easily recognized as something coming from your company. That could be a blog post, social media post, website page, email blast, flyer and more.
Our brains have been wired to trust people who look well put together, smell nice and are smiling. Anything but that type of encounter can create an "unsafe feeling" or unpleasant experience.
This happens in every aspect of a day as our brains take in the world around us. From menus and plates of food, to clothes and cars and especially when we are shopping or looking for services. Everything is picked apart and analyzed in a matter of milliseconds and put into a neat little package of the "like or don't like" feeling.
It takes time, reasoning & more brain power to alter our first impression than to make it.
Let’s just nail it from the start.
HOW YOUR BRANDING ELEMENTS WORK FOR YOU
Your Brand is the spirit, vibe and style of your endeavor. Your presentation speaks to your audience more than your words do.
Your Logo is the face of your enterprise and your identity. Unique to you and should be instantly recognizable.
Your Website is the virtual home of your company. All the essentials of your empire live here. This is your 24/7 marketer & tour guide.
Here are the facts...
81% of shoppers conduct online research before making purchases. This data refers to big purchases made in a retail store. So a web presence in this scenario and all others is a real game changer.
Only 29% of people want to talk to a salesperson to learn more about a product or service, while 62% will consult a search engine or more information on a website.
If you are planning on only selling your services and products online, your website is your store front and must compete with all the other services worldwide that are only one click away.
Without a great website and content your clients will not be able to find you. Search Engine Optimization (SEO) is your most important ally. When you have a strong SEO you will rank higher and higher on search sites like Google for your particular specialty.
The first position on Google search results has a 34.36% click through rate. That is a real Golden Ticket right there. That might not seem like much, but with 100 billion searches on Google a month that could be some serious traffic to your site.
is 40X more likely to get shared
on social media than other types of content.
Researchers found that colored visuals increase people's willingness to read a piece of information by 80%.
Retention of information jumps from 10% to 65% if it is paired with a relevant image than without one.
These statistics make it loud and clear that having an online presence and key visuals will decide how successful you are and how hard you have to hustle and sweat to make your goals.
So where do you start?
The most simplified version:
1: Give thought to who your company is, who your customer is and why they should follow or buy from you. This is your brand and marketing strategy. DO THIS WITH THIS MY FREE GUIDE & WORKSHEET
2: Create your brand appearance that will speak for your company and to your ideal customer. Logo, color palette, textures and font selections should be cohesive. It is important to then create a Branding Board and imagery style to follow. You will refer back to this whenever creating content for your business.
3: The next steps will be different for everyone based on their business and goals. Using your branding and marketing strategy, you will create your next business needs. You might start with a business card, website, social media accounts and email collection.
SOURCE: Statistical data source Link is HERE.
READ: ONLINE MARKETING AND BUSINESS STRATEGY 101
Do this to be ahead of 75% of the competition.
Do you have some ugly mold growing in your business?
Hi! I’m Monica Fawn Orto
A digital designer and brand strategist that specializes in custom branding and Squarespace websites.
Coming into digital design with a background as an artist strengthens my ability to to create original content, designs and be inventive to meet your needs.