HOW TO EMBED A PDF TO SQUARESPACE • Grow Your Email List with a Lead Magnet
What you’ll learn:
- How to insert a document into Squarespace by uploading a PDF file.
- How to create a URL for a Opt-In Freebie.
- How to include a Lead Magnet for an email opt-in.
- How to link your PDF URL to an email campaign
If you’ve been listening to any marketing podcasts or taken any online business strategy courses - email is the best way to stay connected to your audience. You’ll hear that over and over, so I won’t hang on the importance of this too long.
If your social media platforms disappeared right now how would you reach your fans?
Your account is hacked and deleted or the platform changes its algorithm (again) like Katy Perry’s song Hot N Cold.
If that happens your email list will be the life-raft of your business.
Your Email list is an insurance plan that MAKES YOU MONEY.
Conversion rates on email are so much higher then a single post on social media because about 6% of your following even sees that post any way let alone takes action.
View open rates by industry here: MAILCHIMP EMAIL MARKETING BENCHMARKS
Get excited about these numbers because your emails can fall into into a few of them!
Example: Maybe you sell a product like one of my clients. So you would fall into e-commerce with a (15% open rate), but this client of mine also creates and shares content that falls into the Hobby category with a (27% open rate according to MailChimp.)
From all the email campaigns I have sent and seen these numbers are accurate.
Sharing PDF Documents online is a great way to communicate with and deliver value to your customers. Something they can download, print, save or present later.
These things might include:
Book Chapter Previews
Free Printables etc
So how do you get a Squarespace PDF URL or upload a document into Squarespace?
I’LL SHOW YOU
Have your PDF Document saved and ready to go. Make sure the name is what you want seen and something that makes sense to your audience once they download it.
Make sure it’s titled and has your name or business name in there as well.
Log into your Squarespace account.
Step 3A: If you want your visitor to see and download this PDF right away (no email opt-in)
Open and edit the page you want that link on.
If you want to link to text:
- Highlight the text you want to become the link. Click the link symbol in the text editor bar that pops up.
- Click on Files. Click Add a File. Choose that file from your computer. Once uploaded click “Open in New Window” (we don’t want them to loose their place or take them away from your website.)
- Click Apply. Click Save in the top left corner. You’re done!
YOU CAN SEE THE STEPS VIDEO BELOW
Step 3B: If you want to link to a button or want to include it in your first email as a lead magnet, (or social media) then your need a URL:
Open any page in your Squarespace website. Highlight any text. Anything at all, it won’t matter.
- Click the link symbol in the text editor bar that pops up.
- Click on Files.
- Click Add a File.
- Choose that file from your computer.
- Click Apply.
- Click Save in the top left corner.
- Right click on that link you just created and then click “Open In New Window”. Your PDF URL will open in the new window.
- Edit that page again.
- Click on the linked text.
- Click remove Link from the popup.
- Save again. You’re Done!
Squarespace has uploaded and stored that PDF so you can link it to anything on your website in the future without having to do the upload process again. I recommend saving that link to a word document or to your favorites on the web so you can access it easily.
If you want to use a PDF to create an email opt-in you have a few more steps to go.
Inside of your email service like MailChimp or Convertkit create a new Campaign or Email Automation series. Link that to a new list that will collect all the entries related to this particular opt-in. This is good for tracking how well a particular e-book or lead magnet is doing. It lets you customize their message and experience.
Set that email to send immediately after they opt-in.
Include a welcome and thank you message inside the email. Then add a button or large link that they will click to access the download. I like using colorful buttons and something like “Download Now”.
Make it clear and easy for them to get their download. Link your URL to this button or text.
Save your email automation and make it live!
I use form blocks, newsletter blocks or pop-ups on Squarespace for my audience to enter their name and email in exchange for their opt-in freebie.
Link your Squarespace Form Block to your email service and the list that has the ebook delivery automation campaign set up so they get your e-book without you having to do a thing.
Sweet deal. You now have an awesome automated way to deliver lead magnets professionally through your Squarespace website.
READ THIS ARTICLE:
THE 10 PLACES YOUR FREEBIE OPT-IN NEEDS TO GO TO GROW YOUR EMAIL LIST AND INCREASE YOUR TRAFFIC
I bet you’ve never thought about number 9!
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Hello! I’m Monica Fawn Orto. A solopreneur that specializes in Graphic Design, Squarespace Websites, Online Business Strategy & Marketing.
Coming into digital design with a background as an artist strengthens my ability to to create original content and designs to best serve my online clients as a remote team member.
I live at base of the Rocky Mountains in Loveland, Colorado.
I thrive on snowboarding, hiking, camping and traveling to warm tropical beaches to snorkel and scuba dive. I strive to live a naturally healthy, fit, mindful and minimal lifestyle.
With no consequences in life - I would live on Sushi and Italian Nachos