WEBSITE CHECKLIST & WORKSHOP • What the 4 most important pages on your website need
ACCESS YOUR FREE VIDEO COURSE. CREATE YOUR CONTENT & LAYOUT FOR ALL 4 OF THESE PAGES STEP-BY-STEP
As a graphic and website designer it has been my job to ensure my clients and you get everything needed to create an amazing and magnetic website.
Inside this article and the free training course
I answer these questions:
How do I create a better website myself?
How do you plan a website design?
What pages should I have on my website?
Do I talk about myself or the company on the about page?
What should I put on the home page?
Should I have a testimonials page?
What must I include on my website?
How do I write my website content?
One of the most common struggles my clients face when creating their websites is what to include on what page. You don’t have to be a copywriter to write great content for your website.
With a few tips and some step-by-step guidance & prompts you can write copy that will really connect and convert your visitors.
Writing your own website content is very important.
WHAT YOUR WEBSITE SAYS IS JUST AS IMPORTANT AS THE DESIGN.
That is why I have created lots of guides and training’s for my clients to use to create their website content before I would start the design process with them.
I am sharing the basics with you too so you can get more clients and sales. You can create a website that draws your ideal paying customers and clients to you like a magnet!
There are many types of pages on a website. How to determine the pages you need for your website is based off what you need to effectively communicate to your audience and ideal customers and clients.
Not sure what your ideal customers or clients need to know or how to speak to them?
These 4 pages deliver the most basic information needed to covert your traffic in to paying customers and clients.
These typical website pages can vary based off the business type and who you’re selling to.
Let’s cover the essentials right now to make sure you aren’t missing anything!
WHAT MAKES UP A GOOD WEBSITE?
A great website includes these things on every page:
Copy (the text & words) that takes the visitor through a story and experience of how they will benefit and use your product or service.
Visuals that support this story and make it memorable. Evoke feelings that align with this story and transformation. Showcase your product and services as the solution to their desirable outcome.
READ: 6 TIPS HOW TO PICK STOCK IMAGES
READ: WHERE TO FIND & HOW TO USE FREE PHOTOS
Calls To Action that convert or capture a high percentage of your traffic
Clear Direction & Navigation so they are clearly walked through every page of your site with no dead ends.
These are the foundation essentials but be sure to DOWNLOAD THIS GUIDE TO CHECK & FIX THESE 10 COMMON WEBSITE MISTAKES you might be making.
THE 4 MOST IMPORTANT PAGES ON A WEBSITE
These 4 Pages might be all that you need for your business.
GET ON THE WAIT LIST FOR YOUR FREE VIDEO COURSE.
CREATE THE CONTENT AND LAYOUT FOR ALL 4 OF THESE PAGES STEP-BY-STEP
The home page should be short on text and rich on visuals to catch your visitor’s immediate attention.
The other pages of the website support the home page ONLY AFTER YOU’RE ABLE TO HOOK AND INTRIGUE THEM.
Think of a home page as a summary and a light introductory sales page.
Your home page should include these things:
Large Captivating Image
Title & Description One Liner
A Call to Action above the fold
Text speaking to their situation now and describing what their outcome can be.
What it is that you do or sell that will provide that outcome.
A photo of you with only a few sentences that speaks to how you can help and your “why”.
Another Call to Action button that asks them to take that main step.
A direction. What page to visit next.
What about those one page websites? Can I have just a one page website?
This page is on average the 2nd most visited website page (2nd to the home or landing page)… Why? Do people really want to hear about you and your dog? No, sorry.
A common mistake on this page is to share all about yourself and your team.
You’re showing that you’re a person a human not just a company.
Writing to much about yourself can do damage though. It puts you in the spotlight, NOT YOUR CUSTOMER OR VISITOR.
They just want to know: WHAT’S IN IT FOR THEM.
Write in a way that describes how you serve them and how you have served others like them.
What you might want to include:
Answers to these questions: Who are you? What do you do? Why do you do it? How do you do it? Where do you do it?
A struggle and solution story, it might be your background or origin story, but written in a way that shows them they can get results like you.
Credibility facts or short stories that promote trust. Ex: After working with XZY company doing….. over 100 people like you have accomplished this outcome too.
Another Call to Action button for your email list or opt-in offer.
A direction. What page to visit next.
WHAT IS THE BEST WAY TO WRITE THIS? How do I get my personality to shine through?
I talk about this inside the free video course here>>>
SALES / SERVICES PAGE
A sales page can be a tricky beast. Most of my clients are the most intimidated by this one and I agree. It’s hard to find the balance of a proper sale..
You don’t want to sell to those people who don’t want your offering. We want to enliven and motivate those WHO DO WANT IT to take action now and feel confident in their decision.
As humans, even if seeing something we wish for, we can be hesitant and procrastinate. A sales page’s job is to break that barrier and get them to TAKE ACTION.
To do that here are things that you could include:
Attention getting image and headline.
More text relating to them emotionally. Empathetic of their situation and how you can help.
Multiple Images of what they will get (physical or hypothetical). Describe how this is the solution to their problem.
A statement that addresses all their questions, concerns and objections.
A video of you or your product in action or of a testimonial.
Testimonials and or Logos of featured media outlets
Return / refund policies and a guarantee.
A real and natural persuasion nudge (only if it’s real.)
Call to Action. Buy now or book now…
How long should a sales page be?
A contact page is crucial to a service-based business.
If you sell products this is very important because this will be how your potential customers go from hesitation to making a purchase if they have a question. A contact page is also where a current customer might reach out to you if they need help or have a problem.
A contact page should include:
Your photo or company location photo
Phone number if you want to share it
Address if you have a store or office
Email address (not necessary but good if they don’t want to use the form or need to send a file)
A calendar link (highly recommended for a service based business)
** BONUS TIP: Having a contact form pop up from a button that is placed on other website pages is fantastic for catching them in the moment.
Working through each item one at time can keep this simple. Actually, the simpler you make your website the better it’s going to guide your visitor into a customer. Less really is more with your text and imagery. Be as specific and clear as possible.
Want more guidance on each of these pages with specific writing prompts to complete them?
I further explain this simply and give examples so you can write and plan highly profitable and minimal website pages on your own.
START YOUR FREE VIDEO COURSE THAT WILL WALK YOU THROUGH CREATING THE CONTENT AND LAYOUT FOR ALL 4 OF THESE PAGES.
This free course is in the works and will be ready soon.
Stop pulling your hair out and reading a hundred scattered articles on how to finish your website and increase your conversions.
I got you covered and we will do it together, nice and easy.
You will be kept in the loop and get all my resources while your course is on it’s way!
I’M MONICA FAWN ORTO
I care deeply about your daily life satisfaction, health & happiness while you’re chasing your big dreams.
I give solo entrepreneurs that are stuck in start up mode simple step-by-step trainings that maximize their time & effort so they can make more money while living healthy, peaceful & passionate lives.